Chief Marketer Staff

• Agencies

  Rewards Make a Difference

  It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

• Digital

  Web Video: State Farm is There

  U.S. Net visitors watched 13.1 billion online videos in Feb. 2009

• Tip Sheet/Events April/May 2009

  Tips/NEW RULES FOR THE ROAD Tips for optimizing and economizing those high-cost vehicle tours It’s time to step on the gas. Brand-tour marketing may be

• Agencies

  In-Market Timing

  Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

• Email

  Quick Tips: E-Mail Opt-Outs

  TIP 1: Don’t make a customer work to find your opt-out information

• Agencies

  Circle the Wagons: In Mail, Focus on Customer’s Basic Household Needs

  It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Citibank Engages With Card Contest

  As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact

• X MARKS THE SPOT

  7-Eleven has partnered with X-Men Origins: Wolverine for a month-long promotion that will include life-size standees of Wolverine, Sabretooth and Gambit

• Agencies

  Minding the App Store: Downloads on the Rise

  Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users