Chief Marketer Staff
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Email
EmailAppenders a Court No-Show, Says Internet Retailer
EmailAppenders has failed to show up in court to defend itself against a lawsuit filed by Internet Retailer, according to the publishing firm
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Email
Leading Retailers, Government Agencies Not Authenticating: OTA
An alarming percentage of government agencies and leading retailers are not authenticating their outbound e-mail, leaving their brands at risk of being victimized by phishers
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Email
Shouldn’t We be Beyond This?
A comment left after a recent article in Magilla Marketing perfectly illustrated that this newsletter’s work is far from over
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Listline e-Newsletter 4/14
Over the past 30 days, 156,770 individuals sourced from diverse direct response vehicles responded to e-mails and online promotions
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Agencies
Dollar General, Pepsi Launch Buy and Play Sweepstakes
A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks
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U.S. Internet Ads to Slide 5% in 2009: Forecast
U.S. online advertising will decline by almost 5% this year mostly for recessionary reasons, according to a forecast by media analyst Screen Digest
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News Briefs
ASSOCIATION OF HISPANIC ADVERTISING AGENCIES: has named a new chairman: Gisela Girard, president and COO of Creative Civilization,
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Is Your E-mail Program Healthy? Check Its Vital Signs
A recent survey showed that nearly one out of six marketers don’t track the performance of their e-mail marketing. If you’ve stopped tracking your e-mail marketing, here’s what you need to do
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Building Your Brand by Creating Community
A popular and effective method for growing your brand’s online presence is building an online community, and let your customers lead the way from a touch point they control