Chief Marketer Staff

• Email

  Message to Readers: About Our E-mail Practices

  There has been some chatter in the marketplace about my publisher, Penton Media

• Listline e-Newsletter 4/28

  This file naming 145,000 U.S. financial magazine subscribers is sourced from direct mail, trade shows and the Internet

• Agencies

  Tips on Marketing to the Recession Mom

  We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation

• News Briefs

  KRISPY KREME DOUGHNUTS: is introducing a mini doughnut along with a sweepstakes offering the chance for the winner to drive away in a 2009 MINI Cooper

• Digital

  Mobile Marketing Makes Its Move

  Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.

• Reaching Spanish Preferring Hispanics on Facebook

  Today, let’s talk abut Facebook, and how marketers can reach Hispanics there in a powerful and cost effective manner

• Agencies

  Frederick’s Of Hollywood Changes Agreement With Consultant Chairman

  Frederick’s of Hollywood Group Inc. will terminate its agreement with Performance Enhancement Partners LLC, effective May 23.

• Budco Hires Daryl Minor As CIO

  Budco, a fulfillment and direct marketing company, has hired Daryl Minor to serve as chief information officer.

• Redi-Data Taps Marc Sabatini For Senior Sales Position

  Redi-Data, Inc. has named Marc Sabatini senior VP of sales.

• Fassnacht Promoted to Chief Strategy Officer At Draftfcb

  Draftfcb