Chief Marketer Staff

• Agencies

  JC Penney and Rascal Flatts to Promote American Living Brand

  JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”

• Email

  Gather, Don’t Hunt for E-mail Addresses: Study

  A new study has taken a look at the best ways to grow e-mail subscriber files, but one worrisome finding is that 33% of all e-mail marketers don

• IMA Awards

  View the list of IMA Award winners here! …

• Reconstruct Your Target Market for the Recession

  Marketers had better start asking their customers and prospects what advertising medium they prefer. They’ll code their lists appropriately and improve their readership–and ultimately, their bottom line.

• Four Tips To Make it Through the Downturn

  Despite the full-scale counterattack currently being waged by the public and private sectors, the economy continues to struggle. Advertising in particular is down, making it especially difficult for those of us in the media community

• Agencies

  AMP Energy Chases the Competition with a Major Sampling Campaign

  PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

• Agencies

  Burger King and Paramount Embark on Unprecedented Partnership

  Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand

• Word-of Mouth Marketing Takes on the Recession

  The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs

• Veteran GM Exec Joins Interpublic to Work on GM

  A veteran of General Motors has joined The Interpublic Group to work on GM marketing efforts

• News Briefs

  CARL’S JR.: is bringing back its award-winning Portobello Mushroom Six Dollar Burger as a permanent menu item