Chief Marketer Staff
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ECONOMIC STABILITY
Aside from an increased interest in coupons, the economic downturn looks to have had little effect on people’s e-mail-inspired purchases, according to
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Email
Social Media and E-mail Work Together
Sure, these days everyone and their grandma literally, their grandma is creating a Facebook page to keep up with their peeps. Indeed, a year ago, member
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Agencies
When It Comes to Customer Service, Don’t Play Dead
Last Month Verizon Wireless Lost Me as a Customerand then won me back a few days later. One recent weekend, I lost my phone. What was I to do? I was still
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El Pollo Loco Launches Grilled Chicken Fight
Sometimes Attack Marketing Works Out even better than the commanders strategized. Take Southwestern chicken chain El Pollo Loco. When KFC launched grilled
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Agencies
And Down They Go
Mailing list prices dropped during this spring across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year
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Agencies
As Economy Dips, Kids Clip Coupons Too
Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So
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[What has the stronger pull in a down economy creative or offer?]
We are in one of the most transformational times for marketing and communications. For newspapers and trade publications, it is truly the Chaos Scenario
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Agencies
Fairytale Brownie’s Magical Fall Mailing Strategy
As for most marketers, the last year or so hasn’t been exactly magical for Fairytale Brownies. Still, thanks to a plan of targeted marketing and budget
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Agencies
The Essentials
Study Do a thorough marketing audit of your current and past marketing activities, competitor data, customer and prospect profiling/modeling, and primary
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Agencies
How One Event Can Have Many Lives
Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the