Chief Marketer Staff

• Agency of the Year

  Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and

• Cheerwine’s Time Has Come for a National Brand Push

  What is it about carbonation and the Confederacy? Coca-Cola, Pepsi, Mountain Dew and Dr Pepper all have Southern roots and all have grown into global

• Digital

  Greenpeace Launches iPhone App

  APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile

• CM POLL: Just for You

  Petite Treats What’s the little luxury you won’t give up in the down economy? A quality alcoholic libation42% Premium chocolates23% High-end cosmetics17%

• THE BIG EASY MARK

  The night before ACCM began in New Orleans, my coworkers Jim and Tim and I were walking down Bourbon Street. An official-looking guy pops out of nowhere

• A MATTER OF TRUST

  Why did the country choose to elect Barack Obama as president? It came down to the hardest thing in the world to earn, and the easiest thing to lose trust.

• Agencies

  Mobile Ads Up–No Thanks to iPhone

  U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

• Agencies

  Buzzing Around

  Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a

• Agencies

  Marketers Taking Advantage of Phones’ Mobility

  Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

• Agencies

  What’s More Important, Offer or Creative?

  I read a lot of creative briefs. Some read like action movie scripts, some like comedies. Most bore me to tears. Lately, many are focused on especially