Chief Marketer Staff

• Targeting Tools Can Make CPG Online Dollars Go Further

  In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

• Cabela’s Search Campaign Draws a Bullseye

  If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

• 36/velocity sports & entertainment

  Velocity wants to make it clear: They’re about more than just sports sponsorships and properties. We characterize ourselves as lifestyle marketers, says

• Tips For Reaching Customers Online

  Brand agency Empower Media Marketing collaborated with ad network Undertone Network on the first-ever digital ad campaign for Long John Silver’s restaurants

• Agencies

  In Telemarketing, Don’t Forget the Human Touch

  A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

• Agencies

  A New Prize Category: Viral Influence

  Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

• Email

  Help! I’ve Been Blacklisted!

  As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem

• Agencies

  To Engage High-Potential Customers, Focus on their Behavior

  Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

• Measuring the Value of Online Fan Communities

  Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on

• Google Loosens Up on Brands

  When Google speaks, search marketers listen. And the search superpower has just given voice to some new rules about using trademarked terms in the body