Chief Marketer Staff, Author at Chief Marketer

In Telemarketing, Don’t Forget the Human Touch

A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

Email

Help! I’ve Been Blacklisted!

As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem

Agencies

To Engage High-Potential Customers, Focus on their Behavior

Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

Agencies

A New Prize Category: Viral Influence

Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

Measuring the Value of Online Fan Communities

Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on

Google Loosens Up on Brands

When Google speaks, search marketers listen. And the search superpower has just given voice to some new rules about using trademarked terms in the body

ALPHABETICAL INDEX

AGENCY RANK A SQUARED GROUP 83 ACTIVE MARKETING GROUP 35 AIM 76 ALCONE MARKETING GROUP 23 ALL TERRAIN 91 AMMO MARKETING 92 AMP AGENCY 24 AMPLIFY SPORTS

Offer or Creative – Which Has the Stronger Pull?

What works better in a down economy, a crackin’ offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma’s thoughts in the June/July issue of Chief Marketer. For their full arguments, read on…

47/mr. youth

If 30 is the new 20, 40 the new 30 and so on, then Mr. Youth should be able to keep its name indefinitely. Right now, the seven-year-old agency specializes

Agencies

Getting Control is Many Marketers Biggest Operational Challenge

Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.