Chief Marketer Staff, Author at Chief Marketer

85% of Web Pages Don’t Comply With TCPA Revisions

Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.

Agencies

Why CMOs Must Embrace Responsibility for Revenue

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

3 Best Practices for Successful Landing Pages

It takes a lot of work to get people to your site. Here’s three best practices to build killer landing pages.

Agencies

Using Data to Give Experiences and Engagement Context

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

Social

20 Tactics for Building a New Social Media Presence

Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.

Agencies

Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

Agencies

Facebook Flies Solo With Mobile Ad Retargeting

Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

Mobile

5 App Marketing Campaigns for Improving User Engagement

If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.

Digital

3 Costly Conversion-Rate Optimization Mistakes

When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.

Agencies

Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.