Chief Marketer Staff

• In Campaign Creative, Do What Works Best for You—And Not Them

  Back then, you and I may have met.

• G2 Direct & Digital Promotes Laiks to head Strategy

  Relationship marketing agency G2 Direct & Digital has promoted Martin Laiks to lead the agency’s strategy group

• In-Game Ads to Hit $1B in Five Years: Forecast

  Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years

• Agencies

  Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries

  Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

• 26/Pierce

  If you’re in the business of producing experiential campaigns within retail stores as it’s coming to be know then there really can’t be a better partner

• The 2009 Promo 100

  Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

• Agencies

  Mail Stream: June 1

  Gander Mountain

• Listline e-Newsletter 6/01

  Chilcutt Direct Marketing has assumed management of this file, which names 42,600 direct mail-sold subscribers

• Chief Marketer Sweepstakes Rules

  1. Introduction: Chief Marketer, a publication of Penton Media, Inc. (“Sponsor”) is offering this Online Sweepstakes (“Sweepstakes”). NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. …

• Hotel Chocolat Checks In to US Market

  London-based Hotel Chocolat quietly moved into the American market last year, taking an under the radar approach to launching its brand online. But the