Chief Marketer Staff, Author at Chief Marketer

Well-Done Promotion

If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

Agencies

Pac Bell Backs Off Telemarketing Plan

Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with

Agencies

PROMOTIONS: Paint It Yellow and Call It Cheese

We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

Agencies

GO AHEAD They’re Listening

If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

Agencies

Universal Solution

In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

Agencies

Right Out of the Banner

For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

Agencies

The New PMG

One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

Agencies

DM DYNASTIES: Eh, Bob’s Your Father

REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

Agencies

All Mail REVUE

Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

Agencies

SIMPLY Irresistible

1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett