Chief Marketer Staff

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  Aw, Rats-Socks and Underwear!

  I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

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  CRIME: Fatal Mail Order?

  Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

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  Back to the Drawing Board

  Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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  RadioShack Tunes in a Growth Frequency

  When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

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  Get Off Your Duff – Take Responsibility

  Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

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  Who’s Gray and Gray?

  Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

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  Well-Done Promotion

  If you plan on popping into one of Omaha Steaks’ grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

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  Pac Bell Backs Off Telemarketing Plan

  Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with

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  Smart Bombing

  The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

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  DISNEY DIRECT MARKETING

  Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to