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Chief Marketer Staff

  • Agencies

    Picture Perfect

    Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

  • Agencies

    Get Off Your Duff – Take Responsibility

    Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

  • Agencies

    DIRECTNEWSLINE

    DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

  • Agencies

    More Than Points

    There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

  • Agencies

    Smart Bombing

    The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

  • Agencies

    Elvis Fans

    Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

  • Agencies

    Building Custom Models for Potential Mailers

    If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

  • Agencies

    DISNEY DIRECT MARKETING

    Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

  • Agencies

    Market Research Spotlights Web Commerce

    Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

  • Agencies

    On the Move

    Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay