Chief Marketer Staff, Author at Chief Marketer

Smart Bombing

The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

Agencies

DISNEY DIRECT MARKETING

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

Agencies

Just be yourself: HICKORY FARMS

When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

Agencies

EDUCATION: Mercy Offers DM Specialty

Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

Agencies

SIMPLY Irresistible

1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

Agencies

Elvis Fans

Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

Agencies

Coldwater Creek

Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

Agencies

Hall of Fame

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

Agencies

B-to-B Catalogers’ Market Leadership May Be Misleading

For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock

Agencies

Building Custom Models for Potential Mailers

If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing