Chief Marketer Staff

• Agencies

  Tobacco Ad Ban Proposed

  The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

• Agencies

  Picture Perfect

  Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

• Agencies

  DIRECTNEWSLINE

  DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

• Agencies

  More Than Points

  There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

• Agencies

  Elvis Fans

  Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

• Agencies

  Market Research Spotlights Web Commerce

  Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The

• Agencies

  On the Move

  Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

• Agencies

  What It Means to Mailers

  The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

• Agencies

  Building Custom Models for Potential Mailers

  If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing

• Agencies

  If Your Caddy Zigs, Does Your Jaguar Jag?

  A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching