Chief Marketer Staff, Author at Chief Marketer

Back to the Drawing Board

Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

Agencies

SIMPLY Irresistible

1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

Agencies

GO AHEAD They’re Listening

If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

Agencies

Right Out of the Banner

For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

Agencies

Hall of Fame

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

Agencies

PROMOTIONS: Paint It Yellow and Call It Cheese

We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

Agencies

If Your Caddy Zigs, Does Your Jaguar Jag?

A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching

Agencies

Aw, Rats-Socks and Underwear!

I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

Agencies

The New PMG

One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

Agencies

Get Off Your Duff – Take Responsibility

Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will