Author

Chief Marketer Staff

  • Magazine Circulation-Avant-Garde or Antediluvian

    The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

  • Picture Perfect

    Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

  • National Semiconductor Launches Online Services

    Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and

  • People

    Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich

  • DIRECTNEWSLINE

    DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

  • More Than Points

    There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

  • Elvis Fans

    Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia

  • Universal Solution

    In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based

  • What It Means to Mailers

    The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

  • Building Custom Models for Potential Mailers

    If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing