Chief Marketer Staff
-
Agencies
Net Tax Relief Bill Gains in House
LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special
-
Agencies
Playing Games in Florida
Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section
-
Promo Agencies Ride the Wave
Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving
-
Barney and Borrowers Aim For Families
PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The
-
The 1998 Annual Report of the Promotion Industry
Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries
-
People Marketing Services
Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;
-
Agencies
Parlez-Vous Francais?
Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston
-
Agencies
Just be yourself: HICKORY FARMS
When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that