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Chief Marketer Staff

  • Acxiom Corp. Beefs Up

    CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

  • The Branded Generation

    Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report

  • Barney and Borrowers Aim For Families

    PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The

  • The 1998 Annual Report of the Promotion Industry

    Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries

  • People Marketing Services

    Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;

  • Promo Agencies Ride the Wave

    Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving

  • July 1, 1998

     

  • Agencies

    July 1, 1998

     

  • Agencies

    Parlez-Vous Francais?

    Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston

  • Agencies

    CATALOG CAPITAL

    Experts agree: It’s difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies