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Chief Marketer Staff

  • Deal Makers

    Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

  • Sampling Continues to Stretch Out

    The only thing harder than trying to sum up 1997’s sampling programs in a single story is trying to put a value on the category. Programs can range from

  • Promo Agencies Ride the Wave

    Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving

  • Barney and Borrowers Aim For Families

    PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The

  • The 1998 Annual Report of the Promotion Industry

    Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries

  • People Marketing Services

    Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;

  • The New PMG

    One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

  • If Your Caddy Zigs, Does Your Jaguar Jag?

    A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching