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Chief Marketer Staff

  • Promoters Do It with Less

    Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

  • Agencies

    DM Mergers Increase By Almost 100%

    DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

  • Promo Agencies Ride the Wave

    Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving

  • Barney and Borrowers Aim For Families

    PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The

  • The 1998 Annual Report of the Promotion Industry

    Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries

  • People Marketing Services

    Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;

  • July 1, 1998

     

  • Agencies

    July 1, 1998

     

  • Agencies

    CRIME: Fatal Mail Order?

    Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

  • Agencies

    Back to the Drawing Board

    Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer