Chief Marketer Staff

• Agencies

  Corporate Gift Program Uncorked

  Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

• Association News

  A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

• Agencies

  Mrs. Butterworth’s hot air balloon starts tour.

  COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot

• Enjoying the Moveable Feast

  LOS ANGELES – Colby Effler & Partners, Beverly Center’s agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses

• Agencies

  Card Sharks or Card Guppies-The Song’s the Same

  CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

• Agencies

  On the Road Again

  BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

• Creativity, Wit, Results – A Recipe for Success

  What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand

• The Undefeated

  Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures

• Agencies

  May & Speh Acquires Sigma Marketing Group

  May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

• Agencies

  DMA Names Catalog VP

  The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner