Chief Marketer Staff

• Agencies

  People

  DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

• Agencies

  THE DEL POLITO LETTER

  Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

• Agencies

  NEW LISTS

  Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

• Agencies

  Everywhere Merchants Want to Be

  Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

• Agencies

  High-Tech Firm Starts a High-Tech Campaign

  PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

• Agencies

  Brokers Break Bread

  American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

• Stuck in Test Mode

  The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

• Deal Makers

  Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

• Agencies

  Relationship Marketing and the New DM

  This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

• Agencies

  Call It What It Is

  He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point: