Chief Marketer Staff

• Agencies

  Hello, You Failed. Would You Like to Buy a Blender?

  This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

• Problem Children

  Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

• The Perils of Premeditated Demotion

  Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

• Promoters Do It with Less

  Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

• Agencies

  Net Tax Relief Bill Gains in House

  LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

• Agencies

  Everywhere Merchants Want to Be

  Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

• Agencies

  Britannia Cools Its Heels?

  Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

• Agencies

  Tools of the Trade

  Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database

• Agencies

  Prizewinning growth

  Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment