Chief Marketer Staff

• Agencies

  THE DEL POLITO LETTER

  Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

• Agencies

  Relationship Marketing and the New DM

  This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

• Acxiom Corp. Beefs Up

  CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

• Agencies

  High-Tech Firm Starts a High-Tech Campaign

  PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

• Agencies

  Call It What It Is

  He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

• Agencies

  Brokers Break Bread

  American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

• The Branded Generation

  Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report

• Agencies

  On the Road Again

  BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

• Creativity, Wit, Results – A Recipe for Success

  What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand

• The Undefeated

  Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures