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Chief Marketer Staff

  • Deal Makers

    Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

  • Agencies

    Playing Games in Florida

    Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

  • Agencies

    Rapp Collins Tops in Billings

    Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

  • Agencies

    Changing the Rules of the Game

    There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

  • Agencies

    Consumer DM Soars

    Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

  • Agencies

    Singing In Tune

    CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

  • Special Deliveries, on Target

    Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct

  • Coming in next month’s PROMO

    Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

  • Breakthrough Promos Rest on Basic Questions

    The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

  • Agencies

    Card Sharks or Card Guppies-The Song’s the Same

    CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike