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Chief Marketer Staff

  • Agencies

    Computer Resellers

    Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

  • Agencies

    Changing the Rules of the Game

    There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

  • Agencies

    Rapp Collins Tops in Billings

    Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

  • Agencies

    Singing In Tune

    CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

  • Agencies

    Net Tax Relief Bill Gains in House

    LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

  • Agencies

    Everywhere Merchants Want to Be

    Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

  • Breakthrough Promos Rest on Basic Questions

    The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

  • Dream Team

    SAN FRANCISCO – Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

  • When the Smoke Clears

    Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood

  • People Agency Moves

    Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human