Chief Marketer Staff

• Sponsorships Grow Without the Olympics

  If there was a year for sponsorship spending to drop, 1997 should have been it. For more than 14 years, the sponsorship category has seen growth of at

• Agencies

  DM Mergers Increase By Almost 100%

  DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

• International

  Birthday Treats BUENOS AIRES – The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

• Agencies

  Impulse: The Sequel

  Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

• Agencies

  100G prize marks Gund centennial.

  EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund

• Drawing Heavily on China

  NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

• Agencies

  Card Sharks or Card Guppies-The Song’s the Same

  CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

• Detox for Discounters

  What is the worst word in the marketer’s lexicon? To me, it’s “discounting,” a word that is defined as “cutting the price,” but really means “incenting

• Agencies

  Hollywood Holds the Line

  Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

• Agencies

  Corporate Gift Program Uncorked

  Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With