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  • Agencies

    Introducing the Web Call Center

    Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau

  • Agencies

    Lou Reed Bio on Home Video

    Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

  • Special Deliveries, on Target

    Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct

  • Coming in next month’s PROMO

    Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

  • Agencies

    Playing Games in Florida

    Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

  • Agencies

    Consumer DM Soars

    Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

  • Agencies

    DM Mergers Increase By Almost 100%

    DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

  • Agencies

    Polk Appeals

    L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April

  • Agencies

    Impulse: The Sequel

    Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

  • Stuck in Test Mode

    The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed