Chief Marketer Staff

• Agencies

  Conspiracy Revealed: Intrigue-ing DM Campaign

  He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

• Agencies

  P-O-P Gains, But Girds for Tobacco Withdrawal

  Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

• Agencies

  Metal Mettle

  Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

• Agencies

  Envoy Drives Correspondence Course

  We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

• Mining Space

  NEW YORK – Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham’s

• Agencies

  Relationship Marketing and the New DM

  This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

• Agencies

  Chicago Internet Guru Jay Gondelman Dies

  Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

• Agencies

  Call It What It Is

  He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

• Agencies

  Rapp Collins Tops in Billings

  Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

• Dream Team

  SAN FRANCISCO – Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction