Chief Marketer Staff
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PromoNews
WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies
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Agencies
Computer Resellers
Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,
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Data Mines More Stores and Households
Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide
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Agencies
Listen to This-Free Long Distance
A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s
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Agencies
Account-Specific Spotlight: Hartford/New Haven, CT
Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,
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Acxiom Corp. Beefs Up
CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,
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Agencies
Changing the Rules of the Game
There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database
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Agencies
Casting the Net
Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of
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The Branded Generation
Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report