Chief Marketer Staff

• The Undefeated

  Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures

• Desperately Seeking Creativity

  Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

• Agencies

  Catalog Sales on Rise: WEFA

  Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

• Agencies

  PRIVACY PENDULUM

  In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In

• Big Foot

  Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

• Agencies

  On the Road Again

  BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

• Association News

  A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

• Agencies

  Mrs. Butterworth’s hot air balloon starts tour.

  COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot

• Enjoying the Moveable Feast

  LOS ANGELES – Colby Effler & Partners, Beverly Center’s agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses

• Deregulated Mail

  LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated