Author

Chief Marketer Staff

  • CDW Computer Plans Branding Campaign

    DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

  • Shopper’s Nightmare

    IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve

  • Agency Moves

    Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen

  • People: Marketing Services

    Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted

  • Singing In Tune

    CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

  • Breakthrough Promos Rest on Basic Questions

    The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

  • More High-Tech, Still High-Touch

    Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

  • Promoters Do It with Less

    Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry