Chief Marketer Staff
-
European Gold Pro Award Winners Chosen
Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking
-
Agencies
Adding the U.K. to the Data Pool
THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market
-
People: Marketing Services
Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted
-
Agency Moves
Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen
-
Agencies
On the Road Again
BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang
-
Detox for Discounters
What is the worst word in the marketer’s lexicon? To me, it’s “discounting,” a word that is defined as “cutting the price,” but really means “incenting
-
Agencies
Hollywood Holds the Line
Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer
-
The Undefeated
Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures