Chief Marketer Staff
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Agencies
Business Manners for Everyone
THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical
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People: Marketing Services
Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted
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Agency Moves
Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen
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Agencies
On the Road Again
BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang
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Creativity, Wit, Results – A Recipe for Success
What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand
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The Undefeated
Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures
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Big Foot
Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion
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Desperately Seeking Creativity
Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru