Author

Chief Marketer Staff

  • Those Crazy, Not-So-Lazy Days of Summer

    CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

  • Busytown Goes Mobile

    HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

  • People: Marketing Services

    Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted

  • Agency Moves

    Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen

  • Hello, You Failed. Would You Like to Buy a Blender?

    This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

  • DMA Names Catalog VP

    The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner

  • You Beta, You Beta, You Bet

    A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

  • Sweetening the Pot

    Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression