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Chief Marketer Staff

  • Agencies

    Much Ado About Privacy

    Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside

  • Agencies

    Account-Specific Spotlight: Houston, TX

    Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

  • Picking a Winner

    Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps

  • Agencies

    Amex Accused of Bias Against Hasidic Jews

    A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

  • Agencies

    Even Oscar the Grouch Responded

    THANKS TO a more kid-friendly newsletter-complete with value-added offers for moms-visits to Sesame Place by season-pass holders were up 15% this spring.The

  • Peel Out

    We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the

  • The Two Lives of Marvin, the Deli King

    Last month, I had to shoot a photograph in the rustic part of Connecticut for a promotion. It was a cool and beautiful Saturday.At lunch I drove around

  • Agencies

    Instant Gratification

    WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

  • Agencies

    Get Framed

    TALK ABOUT a Web site with frames!Artuframe (www.artuframe.com), as in “art you frame,” allows you to do just that: pick out a piece of art, frame it,

  • Agencies

    Business Manners for Everyone

    THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical