Chief Marketer Staff

• Reclaiming Salem’s Lot

  Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

• TECHNO PROMO

  Ann Raider has a pair of slides in her “Brave New World” presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

• Direct

  Winning Big Snyder Communications Inc., Bethesda, MD, announced that its’ wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with

• When Frequent Fighting is Good

  Capcom, a leader in the fighting genre of video games, announced a frequent buyers program called Fighter’s Edge, in which consumers can earn and collect

• Agencies

  Cue the Postman…

  FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film

• Playing a Golden Oldie

  Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA’s specialty import division in the early ’90s,

• Agencies

  CDW Computer Plans Branding Campaign

  DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

• Agencies

  Reel Deals

  Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

• Coming in next month’s PROMO

  Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year

• Agencies

  Shop and Win

  Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card