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Chief Marketer Staff

  • Here’s the Beef

    TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?

  • Agencies: Who’s News

    Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

  • Even Oscar the Grouch Responded

    THANKS TO a more kid-friendly newsletter-complete with value-added offers for moms-visits to Sesame Place by season-pass holders were up 15% this spring.The

  • CDW Computer Plans Branding Campaign

    DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

  • World Wide Wisdom

    Do you want to compete effectively on the Internet’s expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

  • Those Crazy, Not-So-Lazy Days of Summer

    CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

  • CoolSavings Granted Patent

    CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

  • Fee FSI Fo Fum

    Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

  • Account-Specific Spotlight: Houston, TX

    Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

  • Get Framed

    TALK ABOUT a Web site with frames!Artuframe (www.artuframe.com), as in “art you frame,” allows you to do just that: pick out a piece of art, frame it,