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Chief Marketer Staff

  • A Flinty Look at the Future

    Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

  • Virtual Relief

    THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

  • I Can’t Even Be Bothered to Write a Headline

    I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

  • Neatness Still Counts

    The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop

  • Much Ado About Privacy

    Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside

  • People

    Mokrynski & Associates Inc., Hackensack, NJ, promoted Lori Sloves to account executive in the list brokerage division.DraftWorldwide, Chicago, named Kristi

  • DOWNSIZING

    Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

  • Cold Calls, Hot Topics

    DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication

  • Teen Idol

    HE’S YOUNG, GOOD-LOOKING and vicariously adored by approximately 4 million teenage girls. What more could Steve Kahn, the 33-year-old founder/CEO of Delia’s

  • Those Crazy, Not-So-Lazy Days of Summer

    CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches