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Chief Marketer Staff

  • Agencies

    Fox Hits the Fast Lane

    LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the

  • Agencies

    Business Manners for Everyone

    THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

  • European Gold Pro Award Winners Chosen

    Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking

  • Coming in next month’s PROMO

    Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year

  • Small Soldiers, Big Cars

    A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

  • Son of Gorditas

    Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

  • Association News

    Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

  • A Flinty Look at the Future

    Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

  • Agencies

    Start Your Engines

    SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

  • Agencies

    In-house Ed at IBM

    PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has