Chief Marketer Staff
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Son of Gorditas
Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of
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Agencies
The Xoom Boom
XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part
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A Flinty Look at the Future
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
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Agencies
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my
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Direct
Winning Big Snyder Communications Inc., Bethesda, MD, announced that its’ wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with
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Agencies
Cold Calls, Hot Topics
DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication
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TECHNO PROMO
Ann Raider has a pair of slides in her “Brave New World” presentation that never fails to get her audience to sit up and take notice. The first one says:Today*
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Agencies
DOWNSIZING
Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of