Chief Marketer Staff

• Fee FSI Fo Fum

  Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

• When Frequent Fighting is Good

  Capcom, a leader in the fighting genre of video games, announced a frequent buyers program called Fighter’s Edge, in which consumers can earn and collect

• Agencies

  Those Crazy, Not-So-Lazy Days of Summer

  CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

• Agencies

  Shop and Win

  Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

• Agencies

  Establishing a Relationship Marketing Program

  THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing” (McGraw-Hill).Much

• Agencies

  Reel Deals

  Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

• Agencies

  Back to Shool

  SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses

• Agencies

  Bean Sprouts Redesign

  IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

• Reclaiming Salem’s Lot

  Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

• The Good Guys Get Some

  The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,