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Chief Marketer Staff

  • Agencies

    Cold Calls, Hot Topics

    DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication

  • Agencies

    CROSSFIRE

    THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

  • World Wide Wisdom

    Do you want to compete effectively on the Internet’s expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

  • Agencies

    Awards, Pro and Con

    IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case

  • CoolSavings Granted Patent

    CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

  • Fee FSI Fo Fum

    Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

  • Agencies

    Get Framed

    TALK ABOUT a Web site with frames!Artuframe (www.artuframe.com), as in “art you frame,” allows you to do just that: pick out a piece of art, frame it,

  • Agencies: Who’s News

    Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

  • Agencies

    Even Oscar the Grouch Responded

    THANKS TO a more kid-friendly newsletter-complete with value-added offers for moms-visits to Sesame Place by season-pass holders were up 15% this spring.The

  • True True North

    True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,