Chief Marketer Staff

• Small Soldiers, Big Cars

  A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

• Son of Gorditas

  Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

• Agencies

  Start Your Engines

  SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

• Agencies

  In-house Ed at IBM

  PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

• A Flinty Look at the Future

  Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

• Agencies

  Back to Shool

  SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses

• Agencies

  Amex Accused of Bias Against Hasidic Jews

  A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

• Agencies

  Instant Gratification

  WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

• 100 years of Promotion

  If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

• Playing a Golden Oldie

  Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA’s specialty import division in the early ’90s,