Chief Marketer Staff

• Agencies

  Establishing a Relationship Marketing Program

  THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing” (McGraw-Hill).Much

• Agencies

  Bean Sprouts Redesign

  IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

• Agencies

  Adventure Girl

  SHE MAY NOT be faster than a speeding bullet and more powerful than a locomotive, like Supergirl, but in her own way Lisa Mullen is Adventure Girl-or,

• Agencies

  Back to Shool

  SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses

• Association News

  Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

• Agencies

  Start Your Engines

  SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

• Agencies

  In-house Ed at IBM

  PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

• Agencies

  Quarterdeck President Hessler Resigns

  CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The

• TECHNO PROMO

  Ann Raider has a pair of slides in her “Brave New World” presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

• Agencies

  Viking Office Products Sets Sail for Japan

  VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company