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Chief Marketer Staff

  • Picking a Winner

    Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps

  • Neatness Still Counts

    The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop

  • Agencies

    Enhanced to Purchase eCommerce Corp.

    ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

  • Agencies

    Account-Specific Spotlight: Houston, TX

    Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

  • Agencies

    Cue the Postman…

    FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film

  • Agencies

    Here’s the Beef

    TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?

  • Agencies

    DMA Names Prescott International VP

    THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is

  • Small Soldiers, Big Cars

    A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

  • Agencies

    DATABASE MARKETING

    ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from

  • Agencies

    Florida Telemarketing Service Responds to Fire Alarm

    A TELEMARKETING SERVICE came in handy last month when Florida officials needed to tell residents to evacuate an area because of another one of the fires