Chief Marketer Staff

• Agencies

  Start Your Engines

  SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

• Busytown Goes Mobile

  HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

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  In-house Ed at IBM

  PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

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  I Can’t Even Be Bothered to Write a Headline

  I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

• Neatness Still Counts

  The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop

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  Much Ado About Privacy

  Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside

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  Those Crazy, Not-So-Lazy Days of Summer

  CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

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  Account-Specific Spotlight: Houston, TX

  Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

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  Here’s the Beef

  TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?

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  Animorphs Changing into a MultiMedia Success

  NEW YORK Quick, think of a successful children’s book series that was turned into a hit TV show? If you answered Goosebumps, you’re right, but execs at