Chief Marketer Staff

• Agencies

  Virtual Relief

  THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

• Agencies

  Instant Gratification

  WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

• Picking a Winner

  Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps

• Agencies

  Have You Hugged Your Printer Today?

  IN THIS AGE of camera-ready art, or direct-to-plate printing, it’s easy for a print house to accept a passive role in a card deck’s preparation. However,

• 100 years of Promotion

  If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

• Agencies

  I Can’t Even Be Bothered to Write a Headline

  I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

• Agencies

  CROSSFIRE

  THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

• True True North

  True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

• Agencies

  Awards, Pro and Con

  IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case

• Agencies

  Here’s the Beef

  TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?