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Chief Marketer Staff

  • World Wide Wisdom

    Do you want to compete effectively on the Internet’s expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

  • CoolSavings Granted Patent

    CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

  • Fee FSI Fo Fum

    Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

  • Agencies

    Adding the U.K. to the Data Pool

    THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

  • Agencies

    Fox Hits the Fast Lane

    LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the

  • European Gold Pro Award Winners Chosen

    Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking

  • Agencies

    Instant Gratification

    WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

  • Association News

    Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

  • Reclaiming Salem’s Lot

    Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

  • It’s About Time

    If you feel like you’re caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable