Chief Marketer Staff

• On the Net

  Net Pay Hoping to attract a million customers by year’s end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

• Agencies

  Don’t Quote Me-PLEASE

  IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the

• International

  Petite Sophisticate BUENOS AIRES – Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

• True True North

  True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

• Subway Rides the Blue Line

  Subway Sandwiches & Salads broke into the big leagues of kids’ marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon’s

• Agencies

  CROSSFIRE

  THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

• Agencies

  Remembering Pete Hoke

  NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

• Agencies

  A Customer in the Palm Is Worth…

  JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

• Now Docking

  HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history

• Agencies

  E-mail Takes a Byte Out of Postal

  NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question