Chief Marketer Staff
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Agencies
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my
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Association News
Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached
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Reclaiming Salem’s Lot
Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going
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Agencies
Shopper’s Nightmare
IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve
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Picking a Winner
Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps
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TECHNO PROMO
Ann Raider has a pair of slides in her “Brave New World” presentation that never fails to get her audience to sit up and take notice. The first one says:Today*
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Direct
Winning Big Snyder Communications Inc., Bethesda, MD, announced that its’ wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with
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Agencies
DOWNSIZING
Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of
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Agencies
Viking Office Products Sets Sail for Japan
VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company