Chief Marketer Staff, Author at Chief Marketer

A Customer in the Palm Is Worth…

JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

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DATABASE MARKETING

ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from

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Reel Deals

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

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The USPS Should Take the Lead

THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber

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Shop and Win

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

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Cash From Chaos

MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

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No Postal Rate Hike Until January

IN LATE JUNE, the U.S. Postal Service Board of Governors approved an overall 2.9% increase in postage rates to take effect Jan. 10, 1999-the smallest

The Good Guys Get Some

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

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The Sector in the Interactive Mask

HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The

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The Xoom Boom

XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part