Chief Marketer Staff, Author at Chief Marketer

Those Crazy, Not-So-Lazy Days of Summer

CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

Agencies

Fox Hits the Fast Lane

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the

European Gold Pro Award Winners Chosen

Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking

Agencies

Establishing a Relationship Marketing Program

THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing” (McGraw-Hill).Much

Association News

Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

Agencies

Quarterdeck President Hessler Resigns

CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The

Agencies

Bean Sprouts Redesign

IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

Agencies

If This Isn’t E-mail Heaven, It Must Be the Other Place

I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my

Agencies

Amex Accused of Bias Against Hasidic Jews

A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

Agencies

Shopper’s Nightmare

IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve