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Chief Marketer Staff

  • Sessions

    Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

  • The Facts About Fax Offers

    Can unsolicited fax ads be sent under federal and state law? The short answer is no, however there are exemptions for existing client relationships that

  • Agencies

    Secrets Revealed

    MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.The first volume focuses on how to write powerful

  • Agencies

    Reel Deals

    INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

  • Agencies

    Tracking May Avoid Customer Defection

    IT’S POSSIBLE FOR a company to show increases in both revenue and its customer base and still have a poor retention program.That’s the opinion of Carla

  • Agencies

    Not at Your Service

    THIS IS THE fifth year we’ve done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

  • Snack Attack

    Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to ’97 run as president

  • Sitings

    CLEANING UP THE STY www.pigglywiggly.comI don’t much care for the grocer’s online “smiling character,” Mr. Pig whose snout is plastered all over the site.

  • Points of Switch

    Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

  • Promo News

    Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion