Author

Chief Marketer Staff

  • Reclaiming Salem’s Lot

    Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

  • Conference Schedule

    TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration10:00am – 12:30pm – Promotion U Workshop12:30pm -1:30pm – Lunch-on-your-own1:30pm – 5:00pm – Promotion

  • Sessions

    Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation.Coffee Break in the Exhibit HallThe Promotion World

  • Agencies

    Wallace, Wright Together at Last

    PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream

  • Agencies

    Telecom Tune-up

    BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

  • GOING FASTER THAN EVER: Ironman picks up steam and sponsors for its 20th year.

    The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.

  • Agencies

    B-to-B Sales Slowly Rising

    LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

  • Calling All Rare Talents

    To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little

  • Agencies

    I Went to College for This???

    UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received

  • Agencies

    Isn’t It Time to Swat That Stupid Millennium Bug?

    Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the