Chief Marketer Staff

• New Products

  3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t

• Sessions

  Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation.Coffee Break in the Exhibit HallThe Promotion World

• I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

  It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

• Hurts So Good

  Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

• Sitings

  CLEANING UP THE STY www.pigglywiggly.comI don’t much care for the grocer’s online “smiling character,” Mr. Pig whose snout is plastered all over the site.

• Who’s News

  Cross-Sell Advantage Earl Palmer Brown Cos. continued its shopping spree last month when it bought BEN Marketing, the 9-year-old Stamford, CT, promo agency

• Agencies

  The New Select

  ARE YOU WONDERING why that top-performing list you rented in 1997 just didn’t cut the mustard this year?One answer: Take a closer peek at where those

• Box Top Bingo

  Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

• Agencies

  Fur Industry

  WHILE THE FUR industry is changing to appeal to younger customers, another more subtle-and potentially farther reaching-trend is occurring: greater corporate

• Agencies

  Customer-Targeted Marketing Communications

  THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct