Chief Marketer Staff

• Sitings

  CLEANING UP THE STY www.pigglywiggly.comI don’t much care for the grocer’s online “smiling character,” Mr. Pig whose snout is plastered all over the site.

• DEAL MAKERS

  Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

• Agencies

  Premium Blend

  SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

• Who’s News

  Cross-Sell Advantage Earl Palmer Brown Cos. continued its shopping spree last month when it bought BEN Marketing, the 9-year-old Stamford, CT, promo agency

• Agencies

  B-to-B Sales Slowly Rising

  LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

• Agencies

  Wallace, Wright Together at Last

  PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream

• On the Net

  In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

• Agencies

  Telecom Tune-up

  BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

• Box Top Bingo

  Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

• Sessions

  Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee