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Chief Marketer Staff

  • Agencies

    B-to-B Catalogs’ Online Customer Service Disappoints

    Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

  • Agencies

    Anniversary Songs

    TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One

  • Agencies

    Office Depot Goes to School

    Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school

  • Myth Making

    Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

  • Agencies

    Fur Industry

    WHILE THE FUR industry is changing to appeal to younger customers, another more subtle-and potentially farther reaching-trend is occurring: greater corporate

  • Is Advertising Dead?

    Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

  • International

    Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

  • Agencies

    Secrets Revealed

    MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.The first volume focuses on how to write powerful

  • Net Results

    Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

  • Agencies

    Directnewsline

    Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the