Chief Marketer Staff

• Agencies

  Sound & Vision

  BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But

• Agencies

  Europe Calling

  TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic

• Agencies

  Web Site Redux

  COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The

• Agencies

  B-to-B Catalogs’ Online Customer Service Disappoints

  Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

• Agencies

  That’s Entertainment

  High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit’s biggest races. The Showdown

• Agencies

  Premium Blend

  SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

• Agencies

  ONE AT A TIME

  WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the

• How About an Award for Great Legs?

  The annual industry ritual of self-salutation is fast approaching. There’ll be awards in the categories of best this, best that, and best them. However,

• Agencies

  B-to-B Sales Slowly Rising

  LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

• Agency Moves

  Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph