Chief Marketer Staff

• On the Net

  In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

• KEYNOTE PRESENTATIONS

  Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the

• Context vs. Content Marketing

  I love the quote, “There are two kinds of people: Those who talk a lot and those who don’t listen.”There are also two kinds of marketing that apply directly

• Agencies

  100 Voodoo Dolls to Palo Alto?

  IT’S NOT EVERY direct marketer that would have the hubris to run a “Build a shrine to us on your Web site” contest. But then, not every direct marketer

• How About an Award for Great Legs?

  The annual industry ritual of self-salutation is fast approaching. There’ll be awards in the categories of best this, best that, and best them. However,

• Agencies

  B-to-B Sales Slowly Rising

  LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

• Agency Moves

  Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

• Marketing Services

  Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

• Agencies

  An Appropriate Gesture

  TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

• Agencies

  I Went to College for This???

  UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received