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Chief Marketer Staff

  • Agencies

    Overlays on Overdrive

    EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

  • Promo News

    Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion

  • Agencies

    This Month in 1992

    AS PART OF DIRECT’s 10th anniversary celebration, over the next four issues we’ll share what was making direct marketing headlines during our first decade

  • Agencies

    B-to-B Catalogs’ Online Customer Service Disappoints

    Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

  • Context vs. Content Marketing

    I love the quote, “There are two kinds of people: Those who talk a lot and those who don’t listen.”There are also two kinds of marketing that apply directly

  • How About an Award for Great Legs?

    The annual industry ritual of self-salutation is fast approaching. There’ll be awards in the categories of best this, best that, and best them. However,

  • Agency Moves

    Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

  • Agencies

    That’s Entertainment

    High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit’s biggest races. The Showdown

  • Agencies

    Secrets Revealed

    MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.The first volume focuses on how to write powerful

  • Agencies

    Singing a National Anthem

    AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner