Chief Marketer Staff

• Agencies

  Sound & Vision

  BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But

• Agencies

  Web Site Redux

  COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The

• Box Top Bingo

  Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

• Agencies

  Fur Industry

  WHILE THE FUR industry is changing to appeal to younger customers, another more subtle-and potentially farther reaching-trend is occurring: greater corporate

• Agencies

  Premium Blend

  SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

• Agencies

  Customer-Targeted Marketing Communications

  THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct

• International

  Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

• Net Results

  Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

• Agencies

  Tracking May Avoid Customer Defection

  IT’S POSSIBLE FOR a company to show increases in both revenue and its customer base and still have a poor retention program.That’s the opinion of Carla

• Agencies

  Two Seattle Utilities Get Bright Idea

  WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state’s