Chief Marketer Staff
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Agencies
Will Fallout From Sweeps Lawsuits Affect Response to Consumer Mailings?
THE RECENT CONTROVERSY over the American Family Publishers and Publishers Clearing House sweepstakes contests will cause problems next year for both magazine
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Agencies
Gluttony Could Spoil Postal Feast
YOU HAVE TO pity the U.S. Postal Service these days. Every time it turns around, there seems to be someone who wants to grab his share of the marbles.
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Agencies
Homework Assignment
IT’S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct
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Agencies
Field Trip: Chicago Natural History Museum Digs for New Members
THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted
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Agencies
THE NET PROWLER
CLICKING UPSTREAM In the June issue we covered Narrative Communications Corp. (www.narrative.com) of Waltham, MA and its Enliven banner-ad technology,
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Agencies
Splinter Groups
SOME FOLKS can’t leave well enough alone. When Nancy Miller, marketing analyst for Parkersburg, WV-based Woodcraft Supply, first started using a neural-network-based
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Agencies
Hey, What Ya Wanna Know?
THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public’s personal information
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Agencies
DRTV-Blocking V-Chip Zapped
THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association’s (CEMA’s) decision to drop plans to endorse V-chips
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Agencies
The Renaissance in B-to-B Lists
JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to