Chief Marketer Staff

• Agencies

  Customer Contact Drives Brand-Building Efforts

  AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

• Agencies

  One Win, One Loss

  REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second

• Second Wave

  IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

• Racing the Moon . . . Pie

  Moon Pie, an official marketing partner of NASCAR’s 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary

• Agencies

  Let Them Intertain You

  INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

• Coming in next month’s PROMO

  Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.

• Agencies

  An Embarrassment of Riches

  CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

• No Gain, Some Pain

  Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket

• Agencies: Who’s News

  Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

• Agencies

  Electronics Engineers

  ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by