Chief Marketer Staff
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DEMOGRAPHICS
TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on
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Wall Street Weak
IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the
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Brewing Brand
WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating
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People: Marketing Services
Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,
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Coming in next month’s PROMO
Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.
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Agencies
Partners in Name and Domain
PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both
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Agencies
Customer Contact Drives Brand-Building Efforts
AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably
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Second Wave
IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working
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The Long, Hot Summer
Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed