Chief Marketer Staff

• Agencies

  DB Suits Clothiers

  CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

• No Gain, Some Pain

  Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket

• What’s Hot and What’s Not

  The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

• Cats Come Home

  NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber’s Cats was filmed in a special London performance

• Agencies

  The USPS Delivers

  CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in

• Finding the Prize

  Finding a premium wasn’t such a big deal 10 years ago. You handed your parameters to the manufacturers’ premium sourcing departments, they knew how to

• Agencies

  NEW LISTS

  Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the

• Agencies

  Becoming a Utility Player

  WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

• Agencies

  Brewing Brand

  WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating

• PromoXchange Debuts: A Cyberspace Tool for Marketers

  This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing