Chief Marketer Staff

• Achievements of the Heart

  It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting

• Agencies

  Brewing Brand

  WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating

• Agencies

  Under the Mistletoe: M&M/Mars Launches DR Promo

  WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between

• Agencies

  DEMOGRAPHICS

  TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on

• International

  Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY – National Foods has found a way to get kids to drink their milk with a program that harnesses

• Road Calls

  To encourage AT&T customers to take advantage of the company’s Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

• CLUBS & CONTINUITY

  Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein’s

• Agencies

  Let Them Intertain You

  INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

• How Fast is Too Fast?

  When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

• Agencies

  DB Suits Clothiers

  CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database