Author

Chief Marketer Staff

  • The Premium as Brand-Builder

    When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed

  • Super Cool Duel

    Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

  • Achievements of the Heart

    It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting

  • Under the Mistletoe: M&M/Mars Launches DR Promo

    WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between

  • WATCH YOUR BACK-END AND QUALIFY LEADS

    IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence

  • How Fast is Too Fast?

    When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

  • Viewpoint

    Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

  • Road Calls

    To encourage AT&T customers to take advantage of the company’s Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

  • Looking for Loyalty in All the Right Places

    Loyalty has long been a sought-after attribute. Think of Ronald Reagan’s Oliver North, Johnny Carson’s Ed McMahon, and the Cleveland Browns fans patiently

  • Should I Stay or Should I Go Now?

    IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they’ve got a funny way of showing they care.Last summer, after attending