Chief Marketer Staff

• Super Cool Duel

  Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

• The Executer’s Tale

  First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That’s what

• Agencies

  One Win, One Loss

  REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second

• Road Calls

  To encourage AT&T customers to take advantage of the company’s Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

• CLUBS & CONTINUITY

  Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein’s

• Agencies

  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

• How Fast is Too Fast?

  When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

• Agencies

  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

• Pig in the City

  Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

• Taking Tea with Barbie

  At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend