Chief Marketer Staff

• Super Cool Duel

  Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

• Agencies

  Go North-With the USPS

  THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

• The Executer’s Tale

  First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That’s what

• Achievements of the Heart

  It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting

• Viewpoint

  Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

• CLUBS & CONTINUITY

  Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein’s

• Agencies

  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

• How Fast is Too Fast?

  When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

• Agencies

  Top-Flight Effort

  HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants

• Agencies

  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The