Chief Marketer Staff
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Agencies
No Lazy Last Days of Summer for Retail Catalogers
WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month
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Agencies
Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
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Agencies
Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing
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Agencies
World Wide Web of Legislation
THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For
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Agencies
Watch the Road
WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand
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Agencies
Eye in the Sky
RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of
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Agencies
Go North-With the USPS
THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban
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International
Beta Brands Gets ‘N Sync TORONTO – Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company’s
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The Premium as Brand-Builder
When Perugina wanted an incentive to capture Mother’s Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed