Chief Marketer Staff
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Agencies
Cashing In Your Chips
MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody
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Agencies
Living Off the Dead
OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself
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Agencies
Contact Strategy: Segmenting Your Targets
CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence
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Agencies
The Check Is the Mail
THROUGH A solicitation effort printed onto a double postcard refund check statement, Publishers Clearing House not only realized a cost savings, but opened
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Agencies
Who’s Got the Rights? It Might Not Be You
JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and
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Agencies
Sprint Calls on B-to-B Customers
SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business
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Agencies
Cut and Paste
WHEN MY SISTER and I were little, our mother used to save all the holiday catalogs she received. On Christmas, she would take them out and give them to
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Agencies
Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization
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Agencies
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established