Author

Chief Marketer Staff

  • Agencies

    The New Direct Marketers

    MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is

  • Agencies

    Sacre Bleu! French Lifestyle for the Brits

    THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

  • Agencies

    A THIRST FOR FRESH BLOOD

    COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and

  • Agencies

    LISTLINE

    Delia’s Buys Fulcrum Lists Delia’s Inc., New York, has acquired the trademarks and mailing lists from Fulcrum Direct Inc., a privately held catalog company

  • Agencies

    Wizard Charges Into Affinity Cards

    THE AFFINITY CREDIT CARD is to Wizard Entertainment what the utility belt is to Batman.The Congers, NY-based publisher of magazines for fans of comics,

  • Agencies

    NEW LISTS

    Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers

  • Agencies

    Past Tense

    YOU’RE WRONG IF you think this is going to be one of those “What was on the front page of DIRECT 10 years ago?” articles. Actually, there was but one

  • Agencies

    Marketers Wanted

    SAY YOU’VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose

  • Agencies

    Swept Away

    CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants

  • Agencies

    Moving OUT

    COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology