Chief Marketer Staff

• Riding a Rage

  KFC is trying on the halo of a phenomenon. The restaurant chain partnered with Nintendo of America for the $25 million launch of Pokemon, a videogame

• Pillow Talk, and More

  BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

• Agencies

  Aloha-ed States

  That the Hawaiian Cultural Preservation Association exists isn’t surprising. That it’s based in San Francisco is.HCPA founder Patrick Mukuakane explains

• Sony Turns Up Volume on Max TV

  With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

• Happy Holidays

  Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains

• Agencies

  Convenience is Work

  Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

• In Knots

  Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

• Agencies

  Keep It On, Baby

  Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.

• Agencies

  The Ecstasy and the Agony

  In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

• FSI Power

  A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase