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Chief Marketer Staff

  • Agencies

    French Beauty Catalog Primps for U.S. Debut

    Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

  • Agencies

    This One’s for Free, Kid

    Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

  • Agencies

    We Swear, It Was Thissssss Big

    If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

  • Who’s News

    MDC’s Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

  • Agencies

    Schweppes and Lerner team with Broadway

    NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

  • Out-of-the-Rectangle Thinking

    The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

  • RESTAURANTS

    Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased

  • Agencies

    PerformanceData Appeals FTC Ruling

    PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

  • Excellencex 16

    They dared to do it. That’s how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

  • The More Things Change…

    Ever wonder why food marketers invariably refer to “the shopper” by employing the personal pronoun, “she?” Are they sexists? No, just realists. For though