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  • Agencies

    PerformanceData Appeals FTC Ruling

    PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

  • Catalina Deals New Deck

    Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company’s core electronic marketing programs

  • Who’s News

    MDC’s Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

  • Agencies

    Schweppes and Lerner team with Broadway

    NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

  • TRAVEL & LEISURE

    One Globe One Skate/Germany The genius of the One Globe One Skate campaign for K2 was that the company ran the program outside of its native Germany –

  • Agencies

    This One’s for Free, Kid

    Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

  • CONSUMER DURABLES

    Dance & Levi’s/Israel Levi’s had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi’s name represents the

  • Excellencex 16

    They dared to do it. That’s how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

  • Agencies

    E! TV Hits Theaters

    LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

  • Agencies

    Harte-Hanks Buys PMSI

    Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,