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Chief Marketer Staff

  • Gesundheit

    CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out

  • On the Net

    DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive

  • Agencies

    B-to-B DM Stocks Eke Out Slight Increase

    Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have

  • Agencies

    Hall of Fame

    When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

  • NON-ALCOHOLIC BEVERAGES

    On Beeper Coca-Cola/Spain Coca-Cola, aware that the not-so-trendy-anymore pager could still be hot with youngsters, beeped out the competition with a

  • Agencies

    PerformanceData Appeals FTC Ruling

    PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

  • Agencies

    Come Together, Right Now! Gro-cer-y.

    Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

  • Excellencex 16

    They dared to do it. That’s how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

  • Agencies

    This One’s for Free, Kid

    Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come

  • AUTOMOTIVE

    Renault Road Education/ Spain Renault held a leading 14.2 share of the automobile market in Spain, but Seat, Ford, Citroen, and Peugeot followed closely