Chief Marketer Staff

• Agencies

  Fidelity’s Future

  Then Stephen A. Cone joined Fidelity Investments last February as president of customer marketing in its retail group, his mission was to bring a more

• Agency Moves

  Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

• The Company They Keep

  CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

• Coming in next month’s PROMO

  Cause Marketing Everybody – from traditional players like Coca-Cola and Kraft to promotion-green energy companies – are tapping cause marketing as a way

• Agencies

  Low Comedy, High Finance

  It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy

• Clip and Rave

  Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert

• An Uncertain Award

  Let’s face it, most sweepstakes prize structures are cut and dried: Super Bowl trip, sporty car, trip to Paris, wide screen TV, cash award. These are

• Agencies

  The Literary Latest

  Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo

• Agencies

  UMB’s ATM DBM

  Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

• The Price of Pagers

  Pagers have been the best-selling electronic item in the U.S. for the last four years, topping cellular phones, personal communications systems, and other