Chief Marketer Staff

• Fund Set Up For DM Copywriter Ed McLean

  Veteran direct marketers Robert Bly, Milton Pierce, and Lee Epstein have established a fund to help legendary copywriter McLean, who has been stricken

• Short Cuts

  The board of directors of Tempe, AZ-based computer direct marketer Insight Enterprises, Inc. has approved a three-for-two stock split of the firm’s common

• Skymall.com Debuts

  SkyMall Inc. shares leaped 30% to $23 after the in-flight catalog company announced Thursday that it had formed an Internet shopping mall unit and appointed

• DIRECT Listline

  Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional

• Claire’s Closing Just Nikki:) Catalog

  Claire’s Stores Inc., Pembroke Pines, FL, is closing its Just Nikki:) catalog, saying it has spent the last couple months “analyzing response rates, operating

• Small Mailer Group Blasts Industry, USPS Reform Efforts

  The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The

• Study Gives Clues To Auto Purchase Loyalty

  Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

• Successories Holiday Web Sales Up 300%: Reports

  Motivational products direct marketer/retailer Successories Inc., based in Aurora, IL, reported that holiday sales volume from its Web site had increased

• USPS Watchers Blast Projected First Quarter Shortfall

  Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million

• Milcron Launches Industrial E-Commerce Site

  Industrial manufacturing equipment company Milacron Inc., based in Cincinnati, has launched an electronic commerce site (http://www.milpro.com) reportedly