Chief Marketer Staff

• Short Cuts

  The board of directors of Tempe, AZ-based computer direct marketer Insight Enterprises, Inc. has approved a three-for-two stock split of the firm’s common

• Skymall.com Debuts

  SkyMall Inc. shares leaped 30% to $23 after the in-flight catalog company announced Thursday that it had formed an Internet shopping mall unit and appointed

• DIRECT Listline

  Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional

• Newsletter Lists The Highest Priced: Study

  Newsletters are the highest-priced list category, according to Worldata’s recently released December List Price Index, comparing December 1998 list prices

• Primedia Invests In Intellipost

  Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost

• Study Gives Clues To Auto Purchase Loyalty

  Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit’s

• Small Mailer Group Blasts Industry, USPS Reform Efforts

  The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The

• Successories Holiday Web Sales Up 300%: Reports

  Motivational products direct marketer/retailer Successories Inc., based in Aurora, IL, reported that holiday sales volume from its Web site had increased

• Boise-Cascade to Run Brand-Building Effort

  Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements

• USPS Watchers Blast Projected First Quarter Shortfall

  Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million