Chief Marketer Staff

• Nordstrom Brings Catalog Online

  Cataloger/retailer Nordstrom Inc., Seattle, has brought online the first of its two catalogs, Nordstrom, The Catalog, which is fully available online

• JCPenny Names Romasco Vice President

  J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J.

• Brylane Retains Bear Stearns as Financial Advisor

  Brylane Inc., New York, has engaged Bear, Stearns & Co. as its financial advisor. The company is evaluating a proposal presented by Pinault-Printemps-Redoute

• The Limited Names Bracale Catalog VP/GM

  Apparel cataloger/retailer The Limited Inc., Columbus, OH, has named Scott M. Bracale vice president and general manager, catalog, Limited Too. In this

• Catalina Net Income Increases

  Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was

• Bride’s Magazine and WeddingChannel.com in Marketing Partnership

  BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,

• Short Cut

  XOOM.com Inc., a San Francisco-based internet services developer has struck a deal with Web content provider InfoSpace.com to be the exclusive provider

• Broadpoint Launches Freeway Nationality

  BroadPoint, Landover, MD, has released its FreeWay program nationally, after a successful test in Pittsburgh. FreeWay allows subscribers to earn free

• Punitive Tariffs May Cause Paper Costs to Jump

  American direct marketers will be paying a lot more for European-made products, including assorted grades of paper for their brochures, catalogs and mailers,

• E*Trade Added to United Airlines’ Mileage Plus Program

  E*Trade Group Inc., an online investment service, and United Airlines have launched a program under which both E*Trade customers and United Airlines Mileage