Chief Marketer Staff

• Michael Jordan Memorabilia Sets Sales Record for Shop At Home

  Shop At Home Network Sets New Sales Records; Michael Jordan Merchandise Scores Big With Network’s Audience 11:05 a.m. Jan 15, 1999 Eastern Bouyed by sales

• Aadvantage Signs Up 1-800-Flowers

  American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

• Bride’s Magazine and WeddingChannel.com in Marketing Partnership

  BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,

• Nordstrom Brings Catalog Online

  Cataloger/retailer Nordstrom Inc., Seattle, has brought online the first of its two catalogs, Nordstrom, The Catalog, which is fully available online

• JCPenny Names Romasco Vice President

  J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J.

• Brylane Retains Bear Stearns as Financial Advisor

  Brylane Inc., New York, has engaged Bear, Stearns & Co. as its financial advisor. The company is evaluating a proposal presented by Pinault-Printemps-Redoute

• Darby Launches ICS On Web Site

  Darby Group Companies Inc., Langhorne, PA, has debuted an Internet Catalog System (ICS) on the Darby Dental Web site (www.darbydental.com). The ICS provides

• Catalina Net Income Increases

  Supermarket electronic marketing program, Catalina Marketing Corp., St. Petersburg, FL, reports its net income for the third quarter ended Dec. 31, was

• The Limited Names Bracale Catalog VP/GM

  Apparel cataloger/retailer The Limited Inc., Columbus, OH, has named Scott M. Bracale vice president and general manager, catalog, Limited Too. In this

• One-to-One Lite: A Chat With Peppers and Rogers

  Though they all but invented target marketing, mail order catalogers are now in danger of being left behind, according to one-to-one marketing gurus Don