Cataloger/retailer Nordstrom Inc., Seattle, has brought online the first of its two catalogs, Nordstrom, The Catalog, which is fully available online at (http://www.nordstrom.com). Nordstrom 2nd Nature, features contemporary women’s apparel, and will be completely online by Feb. 15.
Nordstrom.com general manager Bob Schwartz says the expansion is a natural step in growing the site, which launched last Oct. 21, “We’re pleased with the response of shoppers to Nordstrom.com so far, and are eager to be able to offer them a more extensive selection of merchandise. We think customers will appreciate the convenience of having more than triple the previous number of items from our catalogs now available to view online.”
To ensure the site’s expanded selection remains easily navigable, existing merchandise areas will be further divided into specific sub-categories. For example, a customer shopping for a pair of pants will be able to select from options such as jeans, casual pants, shorts and skorts and career pants. In addition to size and color information, many of the online items will appear with “All the Details” notes, which provide customers with further information on fabrics, specific measurements of each garment and instructions on the best ways to measure themselves to accurately gauge proper fit before placing orders.
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