E*Trade Group Inc., an online investment service, and United Airlines have launched a program under which both E*Trade customers and United Airlines Mileage Plus members can earn up to 50,000 Mileage Plus miles per year.
Under the agreement, more than 25 million United Airlines Mileage Plus members will have several options to earn Mileage Plus miles, including opening a new E*Trade account and referring new customers to E*Trade. The program will begin in February 1999.
The agreement will allow E*Trade to reach a large group of individuals that closely match E*Trade’s target audience. “Our overall marketing strategy focuses on the more than 10 million individuals who conduct research online, but place trades through traditional means,” said E*Trade’s company’s senior VP of marketing Jerry Gramaglia, in a statement.
Current United Airlines Mileage Plus customers will be able to earn program miles by availing themselves of E*Trade’s services.
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