Chief Marketer Staff

• Super Bowl Giveaway Program Planned

  Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment

• L.L. Bean Launches Home Furnishings Line

  Cataloger and retailer L.L. Bean, Freeport, ME, has started a new brand, L.L. Home. The brand will serve to reinforce the company’s existing home-furnishings

• DIRECT Listline

  Risk-Management Pros This 34,700-name master file of environmental risk management executives and officials is available from Market Street Lists Inc.

• PRC to Put Off Broad Look at USPS Global Activity

  The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United

• Roadway Express Expands E-Commerce Capability

  Shipping company Roadway Express Inc., Akron, OH, has started a service allowing online requests for shipment pickups.The service, available to U.S. shippers

• BuyItNow Opens “WebPlaza”

  BuyItNow Inc., Tulsa, OK, has launched a “WebPlaza” at its site (http://buyitnow.com) with individual, product-specialized stores. The company has opened

• Broadpoint Launches Freeway Nationality

  BroadPoint, Landover, MD, has released its FreeWay program nationally, after a successful test in Pittsburgh. FreeWay allows subscribers to earn free

• JCPenny Names Romasco Vice President

  J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J.

• Bride’s Magazine and WeddingChannel.com in Marketing Partnership

  BRIDE’S Magazine and WeddingChannel.com have agreed to a marketing partnership. The deal includes the creation of a BRIDE’S Magazine feature on WeddingChannel.com,

• Brylane Retains Bear Stearns as Financial Advisor

  Brylane Inc., New York, has engaged Bear, Stearns & Co. as its financial advisor. The company is evaluating a proposal presented by Pinault-Printemps-Redoute