Chief Marketer Staff

• Super Bowl Giveaway Program Planned

  Something new for direct marketers who never thought they could compete with traditional advertisers at major sporting events: LCC Sports and Entertainment

• PRC to Put Off Broad Look at USPS Global Activity

  The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United

• Roadway Express Expands E-Commerce Capability

  Shipping company Roadway Express Inc., Akron, OH, has started a service allowing online requests for shipment pickups.The service, available to U.S. shippers

• BuyItNow Opens “WebPlaza”

  BuyItNow Inc., Tulsa, OK, has launched a “WebPlaza” at its site (http://buyitnow.com) with individual, product-specialized stores. The company has opened

• DIRECT Listline

  Risk-Management Pros This 34,700-name master file of environmental risk management executives and officials is available from Market Street Lists Inc.

• L.L. Bean Launches Home Furnishings Line

  Cataloger and retailer L.L. Bean, Freeport, ME, has started a new brand, L.L. Home. The brand will serve to reinforce the company’s existing home-furnishings

• Punitive Tariffs May Cause Paper Costs to Jump

  American direct marketers will be paying a lot more for European-made products, including assorted grades of paper for their brochures, catalogs and mailers,

• Aadvantage Signs Up 1-800-Flowers

  American Airlines, Fort Worth, TX, has added 1-800-FLOWERS, to its 35 million member loyalty marketing program, AADVANTAGE. AADVANTAGE members can now

• DIRECT Listline

  Republican Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for Florida governor. These Republicans, who are frequent givers

• Nordstrom Brings Catalog Online

  Cataloger/retailer Nordstrom Inc., Seattle, has brought online the first of its two catalogs, Nordstrom, The Catalog, which is fully available online