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Chief Marketer Staff

  • The Argentine Equation

    For 20 years, I’ve had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers’ minds. After enormous

  • Charitable Contributions

    When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

  • Agencies

    Motown Meets Tinseltown

    Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

  • Marketing Services

    Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

  • Client-Side Marketers: This Is Your Party, Too

    Mark your calendar: On a Tuesday evening just 28 weeks from now – at 5 p.m. on Sept. 14 – you, I, and hundreds of our colleagues from around the world

  • KB&P Branches Out

    New York City-based Kirshenbaum Bond & Partners, known for far-out advertising, is bolstering its p.r. and promotions group “in response to clients’ growing

  • Hamboiger Heaven

    Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral

  • Coming in next month’s PROMO

    P-O-P Strategies The point-of-purchase industry ain’t what it used to be, not with retailers increasingly calling the shots and displays going interactive.

  • Faithful to the Underground

    Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for

  • Show Me the Data!

    If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.