Chief Marketer Staff

• Charitable Contributions

  When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box

• Marketing Services

  Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production

• Agencies

  Motown Meets Tinseltown

  Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest

• Inmark Beefs Up In-Store

  Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The

• Afoul in Florida

  Brentwood, TN-based Service Merchandise is being sued by the Florida state attorney general’s office for not awarding a trip for two to Paris, big-screen

• KB&P Branches Out

  New York City-based Kirshenbaum Bond & Partners, known for far-out advertising, is bolstering its p.r. and promotions group “in response to clients’ growing

• Hamboiger Heaven

  Marketers naturally expect their agencies to create big ideas for promotion campaigns. But they often wimp out when it comes to creating sales-force collateral

• Coming in next month’s PROMO

  P-O-P Strategies The point-of-purchase industry ain’t what it used to be, not with retailers increasingly calling the shots and displays going interactive.

• Faithful to the Underground

  Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right