Chief Marketer Staff

• Financial Services Sites Face Billing Competition

  Financial services companies may face a threat from Internet portals for the budding online-billing business, according to new media market researcher

• Agencies

  Holiday Hangover

  In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

• Grassroots Reverb

  Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

• Agencies

  What’s Good for the Goose…

  Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

• Lions among LAMBS?

  Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

• Shop At Home to Broadcast Expansion Plans, Earnings

  Shop At Home, Inc., Nashville, TN, will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The

• Tupperware Plans Infomercial, Internet Strategy

  Tupperware Corp., purveyor of plastic storage products, sold by way of Tupperware parties in neighbors’ living rooms, is planning on expanding its direct

• Agencies

  BIG-TIME KID STUFF

  Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

• Out of This World

  NEW YORK Having spun gold with David Kirk’s last creation, the Miss Spider book series, New York-based book packager/marketer Callaway Editions is expecting

• Agencies

  FLORSHEIM INTERNATIONAL: ON THE RIGHT FOOT

  Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles