Author

Chief Marketer Staff

  • Agencies

    The Thrill of Sales, The Agony of Service

    How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

  • Agencies

    Checkout

    Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

  • All’s Fair

    Star Wars is the odds-on bet to conquer this month’s Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn’t

  • Agencies

    Isuzu Taps Database, Gets Big Results

    Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

  • Financial Services Sites Face Billing Competition

    Financial services companies may face a threat from Internet portals for the budding online-billing business, according to new media market researcher

  • DIRECT Listline

    African-American Families Co-op A Parent’s Open House co-op sampling program reaches 1 million African-American families through schools with high African-American

  • Agencies

    All of a Piece

    We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

  • Agencies

    RAPP COLLINS: LABOR OF LOVE

    Who says you can’t have a hard nose for business and a heart of mush? Ask any of the designers, copywriters, marketers or other Rapp Collins staffers

  • Grassroots Reverb

    Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

  • Call Center EIS Cites Slower Demand in 1998 Financials

    Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter