Chief Marketer Staff

• Sitings

  Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right

• Shop At Home to Broadcast Expansion Plans, Earnings

  Shop At Home, Inc., Nashville, TN, will unveil its Internet expansion plans and partnerships in a live national broadcast scheduled for February 10. The

• Agencies

  What’s Good for the Goose…

  Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

• Agencies

  Holiday Hangover

  In the name of science-and because I didn’t want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During

• Aligning with Mars

  Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific

• Tupperware Plans Infomercial, Internet Strategy

  Tupperware Corp., purveyor of plastic storage products, sold by way of Tupperware parties in neighbors’ living rooms, is planning on expanding its direct

• Agencies

  Under Wraps

  Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

• From All Sides Now

  MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to

• Agencies

  Taking the Suds Out of Sweepstakes

  Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

• Repurchasing Debt

  Livonia, MI-based Valassis Communications, Inc. took an after-tax charge of $13.6 million, or 35 cents per share, in the fourth quarter to restructure