Chief Marketer Staff

• Agencies

  Some Thoughts on 1999

  1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

• Agencies

  All of a Piece

  We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift

• Agency Moves

  Howard Schacter named senior vp-director of corporate communications at DraftWorldwide, Chicago. Also at the agency, Geoffrey Kehoe named senior vp-integrated

• Grassroots Reverb

  Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

• Call Center EIS Cites Slower Demand in 1998 Financials

  Call center operator EIS International, Inc., Herndon, VA, had fourth-quarter 1998 net revenue of $13.1 million, down from $21.3 million in fourth-quarter

• Agencies

  LESTER WUNDERMAN: SECOND ACT

  Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

• Agencies

  Pay to Play

  Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated

• Repurchasing Debt

  Livonia, MI-based Valassis Communications, Inc. took an after-tax charge of $13.6 million, or 35 cents per share, in the fourth quarter to restructure

• CVS Tries New Prescription

  Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll

• A Life Worth Living

  Quaker Oats’ Life Cereal, which is known for featuring children on its colorful box fronts, has announced a nationwide contest to find a new trio that