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Chief Marketer Staff

  • Agencies

    Under Wraps

    Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

  • Agencies

    Marketing Outside City Limits

    Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

  • Agencies

    Virtual Fantom

    Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough

  • Agencies

    BIG-TIME KID STUFF

    Blame it on B’omarr Monk.The spidery-looking droid from “Star Wars”-who only appears in “Return of the Jedi” for a few seconds-inadvertently led toy titan

  • Nostalgia Flakes

    Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes

  • DEAL MAKERS

    Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,

  • Agencies

    Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • Agencies

    HSN Plays Games

    The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

  • NetGravity Reports Loss, But Revenue is Up 82%

    NetGravity, which makes software for online advertising and direct marketing, reported a net loss of $2.7 million on revenue of $4.2 million for the fourth

  • Taken Up

    The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications