Chief Marketer Staff

• 21

  The total list for 21 Wins is made up of 64,381 gamblers who have the resources to justify their interest. This Rich List Co. offering is new to the market.Cost:

• Agencies

  THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable

  WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

• The Plot Thickens

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• New Marketing Alliances For AOL Mexico

  Blockbuster will distribute free America Online Mexico software to its best consumers by mail as well as have AOL Mexico displays in its 80 plus outlets

• OFF TARGET?

  I was shocked by Peter Breen’s editorial (“Who You Calling a Promotions Agency?”) in promo’s June issue. Since when did the promo 100 become a subpoena

• Common Pursuits of Happiness

  Where you live has a lot to do with what you watch on TV, listen to on radio, and pick up off the newsstands. Interep, a radio sales and marketing company,

• UNIX Users

  UNIX Users from Government Computer News is an extended database off the Government Computer News list. The new list from Statlistics Inc. features 33,919

• Agencies

  Pleasantville, NY: Pop. 30 Million

  THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now

• WHAT’S THE WORST THAT CAN HAPPEN? (MGM)

  Estimated Release Date: July 2001Starring: Danny DeVito, Martin LawrenceTop Line: A billionaire (DeVito) catches a crook (Lawrence) robbing his home.

• Agencies

  Computer Buyers

  FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story