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Chief Marketer Staff

  • Consolidating the Consolidators: Cordiant buys Lighthouse in stock deal.

    Even independent industry consolidators aren’t immune to acquisition: Chicago-based Lighthouse Global Network, Inc., last month was acquired by U.K. advertising

  • Snigonometry: Quick, Affordable, Predictive

    All right class, take your seats. Today we are going to explore one of the more elusive issues in promotion development. Raise your hand if you believe

  • THE PLOT THICKENS

    Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

  • Agencies

    Pleasantville, NY: Pop. 30 Million

    THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now

  • The Plot Thickens

    Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

  • Agencies

    Halting Hackers

    WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,

  • Dealmakers

    Nickelodeon named Jim Perry vp-sales and business development.National Hockey League marketing unit NHL Enterprises promoted Ed Horne to president, Brian

  • Agencies

    WEB NANNY: Getting Parental Permission Online

    A SPATE OF NEW PRODUCTS and services has been sparked by passage of the Children’s Online Privacy Protection Act in April. The law requires Web sites

  • What’s in a Name?

    Who needs Cheerios when you’ve got Puffed Wheat-Os? Sales of private-label food and beverages hit $48.6 billion last year, accounting for 15.4 percent

  • Ford, Merchandise Manager

    Ford Motor Co. has aligned with Ha-Lo Industries on a joint venture that will drive the auto maker into the business of merchandise sales and licensing