Chief Marketer Staff

• THE PLOT THICKENS

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• A Cut Above

  It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you’re lucky, you get some help from your customers.In

• New Marketing Alliances For AOL Mexico

  Blockbuster will distribute free America Online Mexico software to its best consumers by mail as well as have AOL Mexico displays in its 80 plus outlets

• Random House Launches E-Book Unit

  Random House Inc. has entered the digital market with the launch of its unit for electronic books. The mega publisher follows giant Time Warner as the

• ACCOUNT ACTION: AUGUST 2000

  The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record

• The Plot Thickens

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• Barnesandnoble.com 2Q Sales Up 77%

  Barnes & Noble.com, New York, reported that sales for the second quarter of fiscal 2000 ended June 30, were $67.4 million, up 77 percent from $38.2 million

• What’s in a Name?

  Who needs Cheerios when you’ve got Puffed Wheat-Os? Sales of private-label food and beverages hit $48.6 billion last year, accounting for 15.4 percent

• Ford, Merchandise Manager

  Ford Motor Co. has aligned with Ha-Lo Industries on a joint venture that will drive the auto maker into the business of merchandise sales and licensing

• Agencies

  For List Brokers, It’s a Changing World

  IT’S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,