Chief Marketer Staff

• Dealmakers

  Nickelodeon named Jim Perry vp-sales and business development.National Hockey League marketing unit NHL Enterprises promoted Ed Horne to president, Brian

• Shine On

  New York City-based Vanity Fair Intimates this month kicks off the first product launch for Vassarette since the company bought the lingerie brand in

• Agencies

  Halting Hackers

  WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,

• PLAYING FAVORITES

  Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific

• Agencies

  The Rage of Consent

  MARKETERS THAT believe getting permission to send e-mail to their customers equals a “get out of spamming accusations free” card are in for a rude awakening.

• Remind Me Why We’re Doing This Again?

  Creative? Check. Media? Check. Official rules? Check. Registration? Check. Objective? Huh?So begins another sad, objective-less promotion. You’ve seen

• The Plot Thickens

  Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

• Gardener Buyers

  The total file for this new Walter Karl list is 120,897 buyers who have purchased garden or nursery accessories. Called the Garden and Nursery Product

• Agencies

  AZ Marketing President Resigns

  Richard Holpe, president and COO of AZ Marketing, Cos Cob, CT, has resigned his position. He was replaced June 22 by co-presidents Elyssa Cunningham and

• Agencies

  French Say “Non” to Free Postal Market

  PROPOSALS TO DEREGULATE the market for postal services in Europe go before the European Parliament in October. If adopted, they would allow free competition