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Chief Marketer Staff

  • Dun & Bradstreet Debuts Market Spectrum

    Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies

  • SKILL SETTING

    WPP Group, London, acquired two more marketing companies. Its Ogilvy Group unit purchased U.K.-based Dialogue Marketing Partnership Ltd., which posted

  • Rewriting School Books

    The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing

  • Agencies

    PERSONALITIES: Tiff Rockin’ LIst Work

    WHAT DO a list manager and punk rocker have in common? Nerve. So says Tom McCulloh, a.k.a. Tommy Frenzy of the late ’70s-early ’80s punk band Tuff Darts.

  • Agencies

    THE CLIENT SIDE: Mailers weigh in on issues in DIRECT’s annual List Roundtable

    WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

  • Internet Firm Sues ISPs and MAPS

    Internet market research firm Harris Interactive filed a lawsuit yesterday against a number of prominent Interenet Service Providers that had blocked

  • Growing Old and Loving It

    Pier 1 knows they’re lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.

  • The Plot Thickens

    Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

  • A Cut Above

    It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you’re lucky, you get some help from your customers.In

  • Random House Launches E-Book Unit

    Random House Inc. has entered the digital market with the launch of its unit for electronic books. The mega publisher follows giant Time Warner as the