Chief Marketer Staff

• Agencies

  Mail Stream: September 8

  FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine

• Recipient Rep Matters in E-Mail Deliverability

  When it comes to e-mail deliverability, there is no question that sender reputation plays a critical role. But there

• Listline e-Newsletter 9/3

  During the second quarter, 4,217 direct mail-sold individuals bought health supplements

• P&G Adds Big Name to U.S. Olympic Team Sponsorships

  Procter & Gamble said yesterday that it has become an official sponsor of the U.S. Olympic Teams for the 2010 Winter Games and the 2012 Summer Game

• Agencies

  Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest

  A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship

• Alcone Opens SF Office/Hires Lori Leiva

  Alcone Marketing Group has opened an office in San Francisco and hired Lori Leiva as the manager

• News Briefs

  INTEGER GROUP AND M/A/R/C RESEARCH: have released a report finding that consumers are seeking “convenience over value”

• Brown-Forman Hires a New CMO

  Brown-Forman, the marketer of Jack Daniel’s and Southern Comfort, has hired John Kristin “Kris” Sirchio as its chief marketing officer. The post takes effect Nov. 16

• Ramesh Lakshmi-Ratan to Leave DMA COO Post

  Ramesh A. Lakshmi-Ratan, the Direct Marketing Association

• GSI Commerce Acquires Pepperjam

  GSI Commerce Inc., an online marketing services firm, has acquired Pepperjam, an affiliate marketing network and interactive marketing agency.