Chief Marketer Staff
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Email
Six E-mail pointers to Lift Results
Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what’s working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend.
Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now.
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Agencies
Choice Hotels Names Edward J. Valle Chief Marketing Strategist
Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.
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Agencies
Gander Mountain Trumpets Direct Operations In Second Quarter
Outdoor supply and apparel firm Gander Mountain is bullish on its direct channels, and why not? They turned a profit during second-quarter 2009, unlike its retail operations. More, along with The Hair-Splitter’s Take, follows.
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Email
ExactTarget Debuts ‘List Growth Advisor’
E-mail service provider ExactTarget unveiled a List Growth Advisor tool today that automatically offers personalized recommendations on how to grow an e-mail list after users answer a series of questions.
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Email
Social-Media Links Get Half-Percent Clicks: Silverpop
Social-media-share links generate on average 0.5% click rates according to a just released study by e-mail service provider Silverpop.
And while social-media-share links
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Email
Stupid ESP Watch: The Big Lie
I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.
Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.
“Our delivery rates are very high,” she said.
That statement has no place in a pitch from an e-mail service provider.
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Email
New EmailAppenders-Related Firm Surfaces
Yet another e-mail list-sales firm has surfaced that appears to be related to EmailAppenders, an India-based company that evidence suggests has no physical presence in the U.S. and has been accused by multiple marketers of ripping them off.
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Agencies
LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A
LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week
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Four in Five Clients Measure Agency Performance Annually: ANA Survey
A new survey from the Association of National Advertisers finds a hefty majority of advertisers—more than four out of five– reporting that they regularly evaluate the performance of the advertising agencies retained on their accounts
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Sara Lee Gets Social with Deli Campaign
A new social media campaign for Sara Lee brand’s Fresh ideas pre-sliced deli meats is bringing a bit of humor into the lives of busy, harried moms with satirical “video confessions” courtesy of players from Chicago’s Second City improve troupe